State Institute of Islamic Studies (IAIN) Bengkulu, Indonesia

Mahadi, Ujang dkk (2021) State Institute of Islamic Studies (IAIN) Bengkulu, Indonesia. SOCIAL SCIENCES & HUMANITIES, Cet. 1.

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Abstract

Abstract This study aims to describe the communication process of ethnic da'i (moslem scholar preacher) communication in the delivery of da’wah messages both verbally and nonverbally, and formulate the model of intercultural communication of ethnic immigrants in the delivery of da’wah messages in Bengkulu City. The research approach used is qualitative with a tradition of symbolic interactionism. There are 5 (five) research informants selected by purposive sampling. Data collection through in-depth interviews, observations, and documentation studies. The results of the study of ethnic preachers in the delivery of messages da’wah verbally using language that is simple, understandable, easy to digest, and can be understood in general by the congregation, nonverbal messages used by giving smiles to the congregation, shaking hands, eye contact , and dress modestly. Second, the intercultural communication model carried out by ethnic migrants the "empathy" communication model, namely: [a] respecting the culture that is alive and embraced by the congregation; [b] appreciate the differences; [c] does not discuss the issue of khilafiyah; [d] uses simple language as it is easy to understand and comprehend by the congregation; [e] using Indonesian language to make it easier for follower to understand; [f] occasionally use / mimic a local language he happens to understand; and [g] there is also a da’i (preacher) if da’wah to the people who come from his own area by using the local language. Keywords: Da’i (Preacher), intercultural communication, migrants ethnic, da’wah messages

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