STRATEGI PEMASARAN PRODUK KERAJINAN LAMPU HIAS BERBAHAN RESIN MELALUI MEDIA SOSIAL

Harianti, Devi (2023) STRATEGI PEMASARAN PRODUK KERAJINAN LAMPU HIAS BERBAHAN RESIN MELALUI MEDIA SOSIAL. Undergraduate thesis, UIN Fatmawati Sukarno Bengkulu.

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Abstract

The author's goal in making this report aims to find out how to produce resin decorative lamps correctly so that they can be used as guidelines in making resin decorative lamps and writing this report also aims to find out business opportunities for resin decorative lamps so that they can increase UMKM, especially in the Bengkulu province. In the current era, people use more social media without exception to shop online, with this the author presents a resin decorative lamp product which I named "Devi Art Bengkulu" is a business that I run in the field of decorative lighting. "Devi Art Bengkulu" has its own advantages as one of the only decorative lamps with a design and product that is different from the others with a unique shape and is not inferior to other decorative lamps. The marketing strategy is carried out by utilizing digital marketing, namely social media such as WhatsApp, Facebook, Instagram. The budget issued in this business is Rp. 1.750.000 target that will be achieved in this business is profit from the capital that I have spent. it is hoped that in the future this resin decorative lamp will be in demand by the public.

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